Title SEO (Search Optimization) is not as important as you think on Shorts.
Let's find out why, and what we really need to stake our lives on.
Regular YouTube videos are clicked upon after seeing the thumbnail and title. However, shorts are different.
Shorts are already autoplaying before the viewer selects them.
The video has already started before you even read the title.
What is scarier than the title is the viewer's 'swipe' instinct.
Viewers don't come across your video by searching for the title; they encounter it in a feed that appears randomly.
In this situation, what holds the viewer is not the title, but the very first sentence.
It may help with search, but it doesn't prevent drop-off.
It is the number one factor determining watch time (retention rate).
