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The Business Strategy Taught Us by the 'Tear-Soaked Fax' from Malaysia

Date: 2026-03-15
The Business Strategy Taught Us by the 'Tear-Soaked Fax' from Malaysia

In the bleak business world where countless documents are exchanged, is there a sentence colder and harsher than a demand for 'money'?

However, sometimes a 'single tear'—more powerful than a legal threat—can instantly move a massive corporation's payment system.

I would like to share a story about a very special 'SOS' from a Malaysian client that turned a monotonous daily life into good fortune.


The completion of business is not 'numbers,' but 'people's hearts.'

Let me start with the conclusion.

Adding just 1% of 'wit' and 'humanity' to the boring and predictable work methods we repeat every day is the best strategy to open someone's wallet and turn their closed heart faster than dozens of demand letters.

In a world that operates strictly by regulations, a 'human touch' becomes the most powerful differentiator.


Piles of pouring documents and a monotonous daily life

My friend Minsu is an accountant at a foreign trading company.

As you know, the trading business moves at a breakneck pace. When news arrives in the morning that goods have been unloaded from the ship, invoices arrive by fax around lunchtime, and mountains of shipping documents arrive by express mail in the afternoon.

Minsu's desk is always a battlefield of papers.

Among them, the most headache-inducing were 'debt collection notices,' that is, reminder letters demanding immediate payment.

The demand letters arriving from dozens of clients were all exactly the same.

"Wishing your company endless prosperity, please deposit the outstanding balance of OOO dollars by [date]."

Amidst this pile of documents where black was the writing and white was the paper, both Minsu and his manager were gradually becoming numb.

The manager would always toss the stack of documents to the ground as if annoyed and say, "Minsu, just glance at these and handle them yourself in order of urgency."

To them, the order of payment was merely a matter of 'who is more aggressive in their argument' or 'who sent it first.'


The sound of crying from the fax

It was one day. The manager, who was scanning the documents with an annoyed expression as usual, suddenly stopped his hand.

Then, unlike usual, he called out to Minsu in a very serious—no, slightly flustered—voice.

"Mr. Minsu, look at this document. This... deposit it right now. Be the first one."

Minsu was startled. It was the first time the manager, known for being meticulous, had approved a payment immediately after looking at a single document.

Curious about what kind of significant legal wording could be written there to make him react like that, Minsu checked the document and ended up bursting into laughter.

It was a fax from a small client in Malaysia. Beneath the cold table listing the billing amount and items, there were three letters written crookedly in a marker in a large blank space.

[h3>

"SOS"

And next to it was a drawing of a person's face, tears streaming down from large eyes.

It wasn't a sophisticated drawing by a professional artist. It was just a simple line with eyes, a mouth, and a few streaks of tears drawn inside a circle.

However, that expression was so vivid, as if it were shouting with its whole body, "If we don't get paid right now, our company will go bankrupt!"

The manager chuckled and said, "This person is really crying. How can we turn a blind eye when they are crying so desperately? Let's wipe these tears away."


The 1% wit that breaks the monotony, 'Human Touch'

The person in charge in Malaysia knew.

That the way to make your voice heard amidst hundreds of identical documents is not through 'a scarier warning,' but through 'honest wit.'

He replaced the rigid demand to "hand over the money" with a warm joke and an anecdote: "Please save us."

This small detail delivered a fresh shock to Minsu and the manager's tedious work routine, ultimately allowing them to beat numerous competitors and seize the 'luck of being the first to get approval.'


The Real Secret of a 'Good Worker'

People say that Koreans are susceptible to 'jeong' (affection/emotional connection).

However, in business, people particularly try hard to hide that affection.

This is due to the compulsion to appear professional. However, a true professional is someone who knows how to touch the other person's emotions.

Instead of the same email subject line:Adding a single phrase like, "Thanks to the materials you sent last time, the meeting went well.

At the end of a stiff report:Including a small emoticon to acknowledge the team members' hard work.

When making a difficult request:I contacted you because I really think only you can solve this, [Name]."

These small improvements come together to build a reputation as a 'highly competent person' and 'someone people want to work with.'

If you are stuck in a uniform work style and lacking efficiency, try adding a touch of wit, like a 'crying face,' to your work right now.


Filling with 'Wit' Instead of 'Tears'

The world is wide and there are many smart people.

However, those who can make others smile are rare.

Just as that single fax from Malaysia moved Minsu's company,

your small change can open the floodgates of a blocked business.

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