We often think that "good things will be recognized by others even if we do nothing."

However, reality is harsh.

No matter how outstanding a product or talent is, if it is given 'naturally,' people tend to undervalue it.

Through the incredible 'potato marketing' incident that occurred in 18th-century France, [we explore] the 'law of scarcity' that moves people's hearts.

The 'outcast' potato that no one paid attention to

At that time in France, potatoes were known as 'something only pigs eat' or an 'ominous crop that causes leprosy.'

Although the government stepped in to encourage cultivation and poured massive budgets into it, the farmers' reaction was cold.

The kind offer to "give you seeds for free and plant them" only served to fuel suspicion.

Human Nature Drawn to the Forbidden: The Appearance of the 'Sentinel'

At this point, a wise character comes up with a clever plan. He created an experimental potato field and stationed fully armed soldiers around it to strictly monitor it day and night. The villagers began to murmur. "What on earth is in that field that they would even mobilize the army to guard it?" "It must be some massive treasure that only the royal family eats in secret!" The Great Twist Created by 'Permitted Negligence' In fact, these sentries had been given secret orders. "Guard it thoroughly during the day, but at night, get some sleep or leave your post." Unable to contain their curiosity, the farmers began to secretly steal potatoes while the sentries were asleep. Intoxicated by the sense of accomplishment of having obtained something 'precious,' they carefully planted potatoes in their fields without being told to. And one season later, the excellence of the potatoes spread throughout France in an instant. First, create 'thirst' before supply. We live in an era of information overflow. Simply shouting "My product is great" is nothing but spam. You need 'space' and 'barriers' that make the other person curious on their own. Second, value comes from 'scarcity.' If the giver is too easy, the receiver forgets its value.

In your career or business as well, you sometimes need to set strict boundaries for 'your time' and 'skills'.

Third, let them experience it, but make them earnest.

French farmers believed that they did not 'receive' potatoes, but 'conquered' them.

Giving customers the feeling that they chose and discovered it themselves is the best persuasion strategy.