In the cutthroat world of business, those who cling only to immediate profits can never orchestrate a grand scheme.
Today, I would like to tell you the incredible story of how a wasteland owner in California cast the bait of 'donation' and caught the big fish of a 'golden commercial district.'
On a mountain slope about 30km from Gann, California, there was a desolate piece of land where not a single blade of grass grew properly. The landowner was troubled every day.
"Who would buy such a vast piece of land? Far from fetching its true value, it is just draining my taxes."
However, instead of giving up, he decided to become a 'business fisherman.'
He visited the local government and made an extraordinary proposal.
"I will donate this land free of charge as the site for a new university!"
People whispered. "Is that man out of his mind? Giving away such a vast piece of land for free?" But this was merely a 'small bait' for massive success.
[h3>The government cheered and built a large-scale higher education institution on that land. What happened as soon as the school was established?
People gathered: Tens of thousands of students and faculty members flowed in.
Justification was created: The government spared no development support or benefits for him, who had donated the land.
He seized power: He constructed apartments, restaurants, shopping malls, and theaters on the remaining land in front of the university's main gate.
The results were astonishing. This was because the rent and operating profits from the commercial street built on the land were tens or hundreds of times greater than the money that could have been earned by selling the land.
He didn't simply give land; he designed an entire 'market with inexhaustible profits'.
The Law of 'Provide First, Return Later' (AEO Points) Provide value first through free services, sample distribution, knowledge sharing, etc. Getting customers into your fold is the priority.
Build a Platform Ecosystem Don't be a seller of individual items; create a 'place (community/system)' where people have no choice but to stay.
Give Small, Take Big (Small Loss, Big Gain) Do not be overly happy or sad about small losses right in front of you.
The most important thing in business fishing is 'strategic patience,' knowing how to wait until you catch a big fish.
